Ford Teams With TomTom for Next-Gen Navigation

2021 TomTom Navigation | Sour Lake, TX

Starting with the 2021 model year, you can enjoy the exceptional navigation skills of TomTom in select Ford vehicles. Ford Motor Company and TomTom recently signed a multi-year contract that will allow the former to add the latter’s next-gen navigation in upcoming models.

The first Ford vehicles to showcase the new partnership will be the 2021 Mustang Mach-E and the 2021 F-150. These models will feature the new SYNC® 4, the next generation of infotainment from Ford. By using TomTom through SYNC® 4, drivers will be able to adjust their navigation routes based on traffic to help avoid delays due to congestion.

The next-generation SYNC® 4 is said to offer two times the computing power of previous generations. This new system paired with TomTom navigation will keep up with real-time traffic and construction updates to provide the fastest routes on the fly. Drivers will also be able to use SYNC® 4 for help with parking, as the navigation shows information on parking spots and prices.

TomTom navigation and other SYNC® 4 features can be controlled with natural voice recognition. By using an easy, conversational tone, drivers can pull up directions, find restaurants, or send text messages, all while keeping their hands on the wheel.

For more exciting developments from Ford, contact us at Sour Lake Ford. Or stop by to test drive one of our shiny new Ford models to experience this brand’s latest technologies for yourself.

How to Help Sour Lake Local Businesses

Helping Sour Lake Local Businesses | Sour Lake, TX | Sour Lake Ford

Sour Lake, Texas, is populated by an assortment of fabulous local businesses. Unfortunately, those businesses are facing financial hardship due to COVID-19. Still, if the future viability of these businesses is important to you, there are several ways you can help them out during this tough time.

Ordering Supplies via Delivery

While many of the brick and mortar store locations in Sour Lake are currently still in the process of being reopened, there are several local stores that are actively delivering goods and supplies. Continuing to order supplies from them will help them maintain a profit during this time, while providing you with the goods you desire.

Tip a Little Extra

Restaurants have been especially affected by COVID-19. While tipping is a practice that restaurant guests should engage in throughout the year, it is especially important to servers and delivery workers right now.

Purchase a Gift Card or Certificate

Many of the local businesses in Sour Lake offer gift cards and gift certificates for their stores. Purchasing one of these is a great way to help produce some revenue for store right now, even if you won’t redeem those gift cards until a future date.

Here at Sour Lake Ford, we are proud to serve a community filled with people that come together to help each other out during even the most trying of times. Remember to contact us for any questions about caring for your Ford this season. 

Ford Unrolls Roadside Assistance Program Updates

Mechanic charging battery | Sour Lake, TX
Mechanic charging battery | Sour Lake, TX

For Ford, customer satisfaction has always been a top priority. It’s not totally surprising then that 88 percent of customers rated the brand’s service as good or excellent.

Ford recently revealed Roadside Assistance Program updates to further boost client satisfaction. For starters, it’s made its call service even more efficient, cutting the time drivers spend on hold by half, while streamlining the process. Ford is also offering a Spanish language option for Latino customers, to save them time and make it easier for them to get answers to their auto-care questions.

Ford’s Roadside Assistance program covers the first five years of ownership, or up to 60,000 miles traveled — whichever one comes first. The program provides services such as lock-out assistance, tire changes, jump starts, and fuel/fluid delivery. It also offers towing service to a nearby Ford dealership within a 35-mile radius.

“Roadside assistance is one of the most meaningful touchpoints we have with our customers, aside from selling them a vehicle,” said Sterling Black, manager of Ford and Lincoln Roadside Operations. He says it’s important that staff creates an experience that fosters a sense of trust with the customer.

Celebrate Ford’s emphasis on customer contentment when you stop by Sour Lake Ford to test-drive a shiny new 2020 model.

Our Favorite Fall Events in Southeast Texas

Favorite Fall Activity | Sour Lake, TX
Favorite Fall Activity | Sour Lake, TX

Whether you’re a Texas native or just passing through the state this fall, one thing is for sure: there is no shortage of awesome autumnal events in Southeast Texas to enjoy. From Terrifying haunted houses to family-friendly festivals, here are some of our favorite events you shouldn’t miss this season.

Texas Maze of Terror

If you’re looking for a hearty scare this fall, be sure to visit Vidor’s Texas Maze of Terror. Considered one of the spookiest haunted attractions in the area, the Maze of Terror is not recommended for young children. Open every Friday and Saturday in October as well as Halloween night.

Scarecrow Festival

On Oct. 12 and 13, the Chappell Hill Scarecrow Festival is a great small-town fall festival that the entire family will love. Featuring more than 250 exhibitors, local vendors and food, and much more, this charming festival should be on every Texan’s calendar.

Art Museum of Southeast Texas Boos and Brews

For adults 21 years of age and older, the Art Museum of Southeastern Texas will host the 4th annual Boos and Brews Monster Mash. This costume-friendly event will feature live music, seasonal beers, and festive fall foods.

We here at Sour Lake Ford hope to see you at one or more of these fun events. And remember to give us a call if you need to schedule a fall service appointment for your vehicle.

Best Ford Vehicles to Tailgate in For Football Season

2019 Ford Expedition | Sour Lake, TX
2019 Ford Expedition | Sour Lake, TX

Football has returned and there’s no better way to celebrate than by going tailgating. Ford vehicles make great tailgating companions. Here are just two models that make hosting your next party more convenient.

Ford F-150

The Ford F-150 boasts many tailgating-friendly features. The bed comes in different configurations — 5.5-, 6.5-, and 8-foot lengths — to accommodate different tailgating setups, whether you’re hosting a party with just few friends or your extended family.

It also has available LED lighting in the bed and on the side mirrors to illuminate late-night games. Still not enough? The F-150 has best-in-class towing so you can bring a grill station or a huge camper to maximize the party. You can also set up a projector to watch the big game outside thanks to the available 120-volt in-bed outlet.

Ford Expedition

For those who prefer an SUV profile, the Expedition offers plenty of space for people and things, while delivering the latest tech perks. Pack in the whole crew with up to eight seats. Or, load all the gear you need in the capacious trunk area that expands to 104.6 cubic feet of space when you collapse both back rows.

Wi-Fi hotspot capability provides a strong signal for 50 feet and enables you and your friends to connect up to 10 devices so you can stay up-to-date on team scores. Or watch the game inside of the Expedition if the weather gets chilly, via the display screens of the Dual-Headrest Rear Seat Entertainment System.

Contact us at Sour Lake Ford if you’re in need of a new Ford to help make this tailgating season the best one yet.

Essential Back-to-School Car Maintenance

Ford Tech Completing Tire Rotation | Sour Lake, TX

The end of summer signals the beginning of a new school season. Whether you’re dreading the drive or can’t wait to return, make sure you perform these essential back-to-school car maintenance steps before hitting the road this fall.

Lights and Wipers

Few things are as important to safe driving than visibility, which is why it’s an absolute must to inspect all vehicle lights and wipers before heading back to school. Make sure all headlamps, turn signals, brake lights, and tail lights are working. And test your vehicle’s windshield wipers to make sure they’re doing their job. If the wipers are cracked, bent, or damaged, it’s easy and inexpensive to replace them.

Brakes

Minor brake problems can gradually turn into major ones, so it’s important to address these issues as soon as they arise. If you’ve noticed any squealing or grinding while driving or braking, have your vehicle’s brakes serviced right away.

Tires

Healthy tires are key to great fuel economy as well as safe driving. Make a habit of routinely checking your vehicle’s tires for proper inflation and tire pressure, as well as tread condition.

Sour Lake Ford is here to make back-to-school auto care as easy as it should be. Contact us to schedule your fall service appointment today.

Welcome to the Sour Lake Ford Blog

Sour Lake Ford

We want to welcome you to the very first post on the official Sour Lake Ford blog. We are excited to share this space with our customers, friends, and family. Each month, we will give you great content ranging from dealership announcement, Ford news, model updates, local events, and even DIY vehicle service tips.

Sour Lake Ford has been serving the Sour Lake community for years. We love working here and many of us live here, too. We know how important the community is to our dealership, which is why we promise to treat everyone who walks through our doors as a member of the Sour Lake Ford family. We wouldn’t be here without you.

Whether you are looking for a new Ford or a quality used car, we can help you find what you need without using pushy sales tactics. Our finance department can also help you by searching for the best financing rates, saving you hours of work.

Whenever you need service on your Ford, whether you bought it from us or not, our service department is here to help. Our highly trained service technicians can quickly diagnose and repair problems. We also offer competitive pricing backed by a guarantee.

Contact us at Sour Lake Ford for more information about any topic we post about in future blogs.