Ford Unrolls Roadside Assistance Program Updates

Mechanic charging battery | Sour Lake, TX
Mechanic charging battery | Sour Lake, TX

For Ford, customer satisfaction has always been a top priority. It’s not totally surprising then that 88 percent of customers rated the brand’s service as good or excellent.

Ford recently revealed Roadside Assistance Program updates to further boost client satisfaction. For starters, it’s made its call service even more efficient, cutting the time drivers spend on hold by half, while streamlining the process. Ford is also offering a Spanish language option for Latino customers, to save them time and make it easier for them to get answers to their auto-care questions.

Ford’s Roadside Assistance program covers the first five years of ownership, or up to 60,000 miles traveled — whichever one comes first. The program provides services such as lock-out assistance, tire changes, jump starts, and fuel/fluid delivery. It also offers towing service to a nearby Ford dealership within a 35-mile radius.

“Roadside assistance is one of the most meaningful touchpoints we have with our customers, aside from selling them a vehicle,” said Sterling Black, manager of Ford and Lincoln Roadside Operations. He says it’s important that staff creates an experience that fosters a sense of trust with the customer.

Celebrate Ford’s emphasis on customer contentment when you stop by Sour Lake Ford to test-drive a shiny new 2020 model.

Essential Back-to-School Car Maintenance

Ford Tech Completing Tire Rotation | Sour Lake, TX

The end of summer signals the beginning of a new school season. Whether you’re dreading the drive or can’t wait to return, make sure you perform these essential back-to-school car maintenance steps before hitting the road this fall.

Lights and Wipers

Few things are as important to safe driving than visibility, which is why it’s an absolute must to inspect all vehicle lights and wipers before heading back to school. Make sure all headlamps, turn signals, brake lights, and tail lights are working. And test your vehicle’s windshield wipers to make sure they’re doing their job. If the wipers are cracked, bent, or damaged, it’s easy and inexpensive to replace them.

Brakes

Minor brake problems can gradually turn into major ones, so it’s important to address these issues as soon as they arise. If you’ve noticed any squealing or grinding while driving or braking, have your vehicle’s brakes serviced right away.

Tires

Healthy tires are key to great fuel economy as well as safe driving. Make a habit of routinely checking your vehicle’s tires for proper inflation and tire pressure, as well as tread condition.

Sour Lake Ford is here to make back-to-school auto care as easy as it should be. Contact us to schedule your fall service appointment today.