Upcoming Ford Compact Pickup to Start Under $20K

2020 Ford Ranger SuperCab | Sour Lake, TX
2020 Ford Ranger SuperCab | Sour Lake, TX

We’ve all seen compact cars and subcompact SUVs, but how about a compact pickup truck? Well, you can soon expect such a thing to head down the line. After the recent redesign of the Ranger a few years back, Ford is re-entering the small truck segment. The upcoming Ford compact pickup truck’s codename is P8758, though it might possibly adopt the moniker of “Courier,” the truck design that the Ranger replaced back in the 80s. Whatever the model’s name, this will be the first time in a long while that Ford has a small pickup in the U.S. market. The “Courier” is slated to be built on a unibody frame.

Ford CEO Jim Farley articulated that the company is “investing in more affordable versions of our truck business.” It plans to produce over 100,000 of these compact pickups priced under the $20,000 mark — that’s about $5K cheaper than the current Ford Ranger. This will give Ford a nice four-truck lineup to offer to drivers.

It’s not the only upcoming Ford development to anticipate, however. You can start getting excited over the expected redesigns for the Ranger and F-150, as well as new hybrid and all-electric F-150 models. Word on the street also has it that Ford might design an off-roader based on the Bronco platform, to further extend the brand’s truck lineup.

Stay tuned for more details on the upcoming compact pickup truck. In the meantime, test-drive our current Ford trucks here at Sour Lake Ford.

Ford Unrolls Roadside Assistance Program Updates

Mechanic charging battery | Sour Lake, TX
Mechanic charging battery | Sour Lake, TX

For Ford, customer satisfaction has always been a top priority. It’s not totally surprising then that 88 percent of customers rated the brand’s service as good or excellent.

Ford recently revealed Roadside Assistance Program updates to further boost client satisfaction. For starters, it’s made its call service even more efficient, cutting the time drivers spend on hold by half, while streamlining the process. Ford is also offering a Spanish language option for Latino customers, to save them time and make it easier for them to get answers to their auto-care questions.

Ford’s Roadside Assistance program covers the first five years of ownership, or up to 60,000 miles traveled — whichever one comes first. The program provides services such as lock-out assistance, tire changes, jump starts, and fuel/fluid delivery. It also offers towing service to a nearby Ford dealership within a 35-mile radius.

“Roadside assistance is one of the most meaningful touchpoints we have with our customers, aside from selling them a vehicle,” said Sterling Black, manager of Ford and Lincoln Roadside Operations. He says it’s important that staff creates an experience that fosters a sense of trust with the customer.

Celebrate Ford’s emphasis on customer contentment when you stop by Sour Lake Ford to test-drive a shiny new 2020 model.

Best Ford Vehicles to Tailgate in For Football Season

2019 Ford Expedition | Sour Lake, TX
2019 Ford Expedition | Sour Lake, TX

Football has returned and there’s no better way to celebrate than by going tailgating. Ford vehicles make great tailgating companions. Here are just two models that make hosting your next party more convenient.

Ford F-150

The Ford F-150 boasts many tailgating-friendly features. The bed comes in different configurations — 5.5-, 6.5-, and 8-foot lengths — to accommodate different tailgating setups, whether you’re hosting a party with just few friends or your extended family.

It also has available LED lighting in the bed and on the side mirrors to illuminate late-night games. Still not enough? The F-150 has best-in-class towing so you can bring a grill station or a huge camper to maximize the party. You can also set up a projector to watch the big game outside thanks to the available 120-volt in-bed outlet.

Ford Expedition

For those who prefer an SUV profile, the Expedition offers plenty of space for people and things, while delivering the latest tech perks. Pack in the whole crew with up to eight seats. Or, load all the gear you need in the capacious trunk area that expands to 104.6 cubic feet of space when you collapse both back rows.

Wi-Fi hotspot capability provides a strong signal for 50 feet and enables you and your friends to connect up to 10 devices so you can stay up-to-date on team scores. Or watch the game inside of the Expedition if the weather gets chilly, via the display screens of the Dual-Headrest Rear Seat Entertainment System.

Contact us at Sour Lake Ford if you’re in need of a new Ford to help make this tailgating season the best one yet.