We’ve all seen compact cars and subcompact SUVs, but how about a compact pickup truck? Well, you can soon expect such a thing to head down the line. After the recent redesign of the Ranger a few years back, Ford is re-entering the small truck segment. The upcoming Ford compact pickup truck’s codename is P8758, though it might possibly adopt the moniker of “Courier,” the truck design that the Ranger replaced back in the 80s. Whatever the model’s name, this will be the first time in a long while that Ford has a small pickup in the U.S. market. The “Courier” is slated to be built on a unibody frame.
Ford CEO Jim Farley articulated that the company is “investing in more affordable versions of our truck business.” It plans to produce over 100,000 of these compact pickups priced under the $20,000 mark — that’s about $5K cheaper than the current Ford Ranger. This will give Ford a nice four-truck lineup to offer to drivers.
It’s not the only upcoming Ford development to anticipate, however. You can start getting excited over the expected redesigns for the Ranger and F-150, as well as new hybrid and all-electric F-150 models. Word on the street also has it that Ford might design an off-roader based on the Bronco platform, to further extend the brand’s truck lineup.
Stay tuned for more details on the upcoming compact pickup truck. In the meantime, test-drive our current Ford trucks here at Sour Lake Ford.
For Ford, customer satisfaction has always been a top
priority. It’s not totally surprising then that 88 percent of customers rated
the brand’s service as good or excellent.
Ford recently revealed Roadside Assistance Program updates to further boost client satisfaction. For starters, it’s made its call service even more efficient, cutting the time drivers spend on hold by half, while streamlining the process. Ford is also offering a Spanish language option for Latino customers, to save them time and make it easier for them to get answers to their auto-care questions.
Ford’s Roadside Assistance program covers the first five
years of ownership, or up to 60,000 miles traveled — whichever one comes first.
The program provides services such as lock-out assistance, tire changes, jump
starts, and fuel/fluid delivery. It also offers towing service to a nearby Ford
dealership within a 35-mile radius.
“Roadside assistance is one of the most meaningful
touchpoints we have with our customers, aside from selling them a vehicle,”
said Sterling Black, manager of Ford and Lincoln Roadside Operations. He says
it’s important that staff creates an experience that fosters a sense of trust
with the customer.
Celebrate Ford’s emphasis on customer contentment when you stop by Sour Lake Ford to test-drive a shiny new 2020 model.
Football has returned and there’s no better way to celebrate
than by going tailgating. Ford vehicles make great tailgating companions. Here
are just two models that make hosting your next party more convenient.
The Ford F-150 boasts many tailgating-friendly features. The
bed comes in different configurations — 5.5-, 6.5-, and 8-foot lengths — to
accommodate different tailgating setups, whether you’re hosting a party with
just few friends or your extended family.
It also has available LED lighting in the bed and on the
side mirrors to illuminate late-night games. Still not enough? The F-150 has
best-in-class towing so you can bring a grill station or a huge camper to
maximize the party. You can also set up a projector to watch the big game
outside thanks to the available 120-volt in-bed outlet.
For those who prefer an SUV profile, the Expedition offers plenty of space for people and things, while delivering the latest tech perks. Pack in the whole crew with up to eight seats. Or, load all the gear you need in the capacious trunk area that expands to 104.6 cubic feet of space when you collapse both back rows.
Wi-Fi hotspot capability provides a strong signal for 50
feet and enables you and your friends to connect up to 10 devices so you can stay
up-to-date on team scores. Or watch the game inside of the Expedition if the
weather gets chilly, via the display screens of the Dual-Headrest Rear Seat
Contact us at Sour Lake Ford if you’re in need of a new Ford
to help make this tailgating season the best one yet.