The J.D. Power 2021 APEAL Study results are in — Ford continues to excel in its innovative and thoughtful vehicle design. Ford’s all-new Ford Bronco Sport and Mustang Mach-E beat out their competitors in their respective segments, offering the most emotional attachment and level of excitement to their owners.
The Ford Bronco Sport wiped out its rivals in the Small SUV category, while the Mustang Mach-E dominated the Compact SUV segment as the highest-ranking model. From their ability to convey excitement through their exhilarating power to the premium comfort owners feel as soon as they enter the cabin, these Ford vehicles earned the top spots by delivering precisely what owners are looking for.
The study also recognized Ford as the automaker with one of the youngest portfolios in the industry at the moment. The mass-market age is 3.1 while Ford has an average vehicle age of 1.5. Its fresh lineup helps the brand appeal to families and auto enthusiasts alike. According to J.D. Power, the Ford brand has also improved by five index points thanks to its high-quality high-performance vehicles in its lineup. With this recognition, Ford continues to stand out from its competitors with its historic lead over the mass market average.