Ford Unrolls Roadside Assistance Program Updates

Mechanic charging battery | Sour Lake, TX

For Ford, customer satisfaction has always been a top priority. It’s not totally surprising then that 88 percent of customers rated the brand’s service as good or excellent.

Ford recently revealed Roadside Assistance Program updates to further boost client satisfaction. For starters, it’s made its call service even more efficient, cutting the time drivers spend on hold by half, while streamlining the process. Ford is also offering a Spanish language option for Latino customers, to save them time and make it easier for them to get answers to their auto-care questions.

Ford’s Roadside Assistance program covers the first five years of ownership, or up to 60,000 miles traveled — whichever one comes first. The program provides services such as lock-out assistance, tire changes, jump starts, and fuel/fluid delivery. It also offers towing service to a nearby Ford dealership within a 35-mile radius.

“Roadside assistance is one of the most meaningful touchpoints we have with our customers, aside from selling them a vehicle,” said Sterling Black, manager of Ford and Lincoln Roadside Operations. He says it’s important that staff creates an experience that fosters a sense of trust with the customer.

Celebrate Ford’s emphasis on customer contentment when you stop by Sour Lake Ford to test-drive a shiny new 2020 model.

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